New Music Video! MKS: Mutya Keisha Siobhan ‘Flatline’

First off, I must apologise for the long gap since my last blogs, its been ages. I’ve had job interviews, actual jobs, a lot of travelling and being away from home, being home but being ill and a certain Japanese RPG taking up all my time. More on the latter soon, but first…

Over a year after they announced their reformation, with tons of teases, the briefest of Daybreak snippets and Twitter ‘RT for a follow’ sprees (which I admittedly took part in)  Mutya Keisha Siobhan have released their first music video. As the original Sugababes, their debut was ‘Overload’ was a simple video of a white background and the members in different outfits popping in and out of shot. Will the video for the re-debut, ‘Flatline’ -literally premiered 30 mins ago at time of posting –  be as simple but arty?

Well, no. The whole thing has a pretty funky Instagram-type filter added to it, which you just KNOW the hipsters are going to love (if you didn’t know, MKS are adored by the music loving hipsters of Twitter) which gives it nice summery vibe. There’s a brilliant shot near the start of a dog trying to skateboard which should be a gif on Tumblr already. But in the first 2/3rds of the video, not much happens. Lots of beach shots, people on the beach, the girls looking admittedly great (and happy!). Then they hop in a vintage car and speed off to the desert.

What do they find? Heidi, Jade and Amelle sexy-dancing around the ‘About A Girl’ set? Giant cactus creatures (too much Japanese RPGs Josef)? Nope.

MKS Marching Band

A marching band!

This is obviously all sorts of awesome, although its 99% definitely pre-planned. I’ve only been to the States once but I don’t think marching bands just wander (or… march) around the desert aimlessly, looking for lost pop stars with film crews. Anyway they all have a little dance and its very cute.

So yes, in my high opinion the song and the video are pretty good. Not spectacular or iconic (sorry, hipsters) but good in an underplayed way. This isn’t like the Sugababes of old where song and video has the kitchen sink thrown in, its down-to-Earth and ‘real’. I think that’s how the whole MKS album campaign will be, not in-yer-face attitude with something to prove but just content to do what they are doing.

‘Flatline’ is out September 15th. It’ll be interesting to see how it does chart-wise, although judging by the whole ‘vibe’ of what the girls are doing, I think they’re happy to be making music and connecting with their fans.