It’s been a while. I know I shouldn’t have kept you waiting. But I’m here now.
I do love a good musical reference, if you know the song you get a bonus cookie to go along with the humble pie I have here. It’s been two months since I last updated and I’m not trying to make excuses but going from working on average 17 hours a week to 40+ hours has taken its toll – not to mention Christmas and work experience (full post on that soon, promise!) taking up what free time I have. Anyway, it’s Saturday night and I’m here eating sweets and drinking Fizzy Tooth Rot Max, what better time to talk about the sugary sparkling goodness that is pop music.
Over the festive period, the music channels love to remind us all of the godawful songs we’ve bought in Decembers gone by – Cascada’s cover of ‘Last Christmas’, ‘Bob the Builder’, ‘Proper Crimbo’, the original ‘Last Christmas’ and yes, the Almighty Girls Aloud‘s ‘tepid’ (I’m being nice) cover of ‘See the Day’.
Being reminded of this song’s existence prompted me to list the Girls Aloud singles in order of best to worst because… why not, I’m a nerd. It was a tough decision over whether ‘See the Day’ or the ‘Walk This Way’ cover with the Sugababes got the dubious honour of worst single (the latter ‘won’) but best single.. that was easy.
‘Sound of the Underground’? Incredible but overrated. ‘Jump’? Great fun, best cover single but nah. ‘Love Machine’? Very good but it annoys me when people say that’s all GA are. ‘Biology’? Not mistaking it. ‘Sexy! No No No…’? VERY close but no. ‘Untouchable’? The album version is my favourite song of all time. The radio mix… no.
My favourite single has got to be:
Look at that release date. Now look at the date on your screen. Don’t you feel old now? I know I do.
IT’S FIVE YEARS SINCE THE LOVING KIND WAS RELEASED.
If you don’t remember it, then here it is:
So why do I find this song so fantastic?
Well, it’s a three-way collaboration between three of my favourite entities (for lack of a better word) in pop: the girls on vocals, once again perfect production by Xenomania – who have produced 90% of their output and are the reason GA aren’t another Atomic Kitten – and as the Wikipedia box states, co-written with Neil Tennant and Chris Lowe.
Some critics wrote this song isn’t as good as an AloudShopBoysmania collaboration could be, whereas others derided it for sounding like a weaker ‘Call the Shots’. I disagree entirely. All parties are at the top of their game here. The girls all get a good share of delivering wistful vocals, with Sarah taking the lead (a rare treat) and Nicola delivering the desperation of her part perfectly. The song wasn’t written for them (but for the Boys own Xenomania produced album, the excellent Yes) but they pull off beautiful Tennant lyrics such as the opening “Sometimes, I watch your when you’re sleeping, I wonder what you’re feeling”. The songwriting captures that horrid feeling when you just know that the romance is fading away. Xenomania are in their element of melancholic electronic and the production is typically layered, such a the faint ‘woahhhh-ohhhhh’s in the background and whooses that lead from one segment to the next. The arrangement isn’t all over the place as something like ‘Biology’, but the “I’d do anything” part sounds like it would be the middle 8 of a more straightforward song, yet here it’s post-first chorus, keeping the energy going before that wonderful drop into the downtrodden “rush hour of another day” moment.
The video is also fantastic, something that can’t really be said for many of the Aloud’s efforts. It’s got a minimalist colour scheme of white, black and red and is wonderfully arty. The girls are in these glass boxes, either looking all sad, doing turns, stretches, pouts and poses (as you do in pop videos) or smashing up old photos and chucking flowers all over the place. It’s pretty simple and sounds dull on paper but the visuals and editing are fantastic. I l-o-v-e (reference!) the bit at the start of the final chorus, where it cuts to each girl all doing the same arms stretched head shaking movement then drop to the floor and back up again.
And also, don’t the girls look stunning?
So yeah, fantastic song, brilliant video, the team-up being the thing of pop nerd’s dreams. But that’s not (just) why I adore ‘The Loving Kind‘ so much. I’d always enjoyed Girls Aloud‘s music on the same level I enjoyed most chart stuff before I really listened to music more in-depth. Catchy stuff, knew the choruses and most of the words (whatever anything in ‘Love Machine’ means), happy to dance to at a party. But then ‘The Promise’ came along and I thought “this is something pretty special”, and a lot of people thought so too, it hit Number One and so did the album Out Of Control. And then I saw ‘The Loving Kind’ video and fell in love. I dipped into some of the album tracks from that album, and never turned back. As I wrote about before, Girls Aloud musically opened my eyes (ears) to a lot more musically, and were my gateway into an online pop community. ‘The Loving Kind’ is where it all started.
Which is a shame that it’s not a massive hit. It was the girls 20th (not counting ‘St. Trinian’s Theme’, sadly counting ‘Walk This Way’) consecutive top 10 – an incredible feat, specially as once an album is out, the singles don’t really do the numbers anymore. It’s in the top ten best selling songs of theirs according to those MTV count down shows and was on the music channels and radio a fair bit when it was out. But it’s not really stuck in many memories five years on (I’m still dumbfounded its been that long) and that’s sadly because it was massively overshadowed by its predecessor. In fact, it may not have even been a Top 10 hit at all (it landed exactly at #10) if it wasn’t for hardcore fans:
Despite it not being critically or commercially Girls Aloud’s crowning glory, I still treasure this song deeply 5 years to the day after it was released as a single. Of course, fans will know it isn’t the only Aloud song released on 12th January 2009…
One of the reasons I love Girls Aloud (and risk sounding like a total hipster) is that their B-sides are all kinds of incredible. Not just their singles (unlike a lot of artists), not just their album tracks (like most artists) but the songs they only put out on CD (remember those?) or vinyl (your parents remember those?). Before 2012 and the bonus disc of their greatest hits TEN, you had to buy a 50 quid limited edition boxset to get this song on disc and therefore; legally onto your iPod. It added to the cult feel on the song, and it really is a fan favourite. In a poll to decide the album tracks and B-sides for the TEN bonus disc, this song was the runaway winner and with good reason.
From the opening stop-start synth lines, to Kimberley’s vocodered, echoey first verse “Late at night I dream I’m falling into love again, twenty five electric angels are dancing in the rain” this track oozes dark and moody, with ethereal qualities Ellie Goulding could only dream of (sorry housemate Jade!). Like ‘The Loving Kind’, it’s full on Melancholic Electronic (if I ever made an album, it’d be called that) but in a much more dancier way. Typically nonsense but intriguing lyrics (“paradise with ice cream skies”, “wondering if sheep count us when they can’t sleep at night” only make sense to songwriter Miranda Cooper), incredibly busy but pin-sharp production and gorgeous solos from only Kimberley and Nicola, the two who are usually seen as the background members of the group by the general public, come together perfectly. It’s so perfect that when Nicola released a solo version, with exactly the same instrumental and just her singing all the vocals, it wasn’t right. Kimberley’s deeper voice opening the song sets the mood, and the contrast between there vocals as the second verse goes into the bridge is one of my favourite bits. I appreciate Nicola for trying to please the fanbase, but don’t mess with perfection.
Even though it adds to the less commercial, more pop-cult feel of the track, I do find it a bit of a shame that song wasn’t given single treatment. It would’ve been a joy to hear in clubs, especially with so much dance pop focused solely on the same old getting drunk and putting your hands up stuff I tired of ages ago. But at the same time it’s cool, in a weird way, to have this incredible piece of music that almost ‘belongs’ to a certain group of people: dedicated pop and Girls Aloud fans.
Five years ago I was just getting into this group and discovering their flawless catalogue, with the promise (reference!) of 3 new albums following a brief hiatus exciting me no end. As we all know, that hiatus lasted 3 years with four new songs (three of them just as wonderful as I was waiting for, and the other being ‘Beautiful ‘Cause You Love Me’) and a tour that wasn’t a farewell tour but was a farewell tour. Obviously they never would have performed ‘Memory of You’, being a HITS tour but I am GUTTED that ‘The Loving Kind’ wasn’t performed. I know it wasn’t their biggest hit and apparently Nicola doesn’t like it very much but to me, of all their singles, it was the most special of all.
If the legacy of these songs amounts to nothing but the following video, then that’s fine:
Happy Fifth Birthday, The Loving Kind and Memory of You.